The world’s most famous plumber returns with a shiny new game of sorts as Nintendo partners with the legendary block brand for LEGO Super Mario sets.
Neither a video game nor a traditional LEGO set, LEGO Super Mario is a new product line that features an interactive LEGO Mario figure who collects coins in real-life game levels created with LEGO bricks. This set looks far more interactive than standard LEGO and Mario even looks to have a changing display on his chest.
While certain LEGO sets appeal to adults, the new Super Mario line looks more suited to kids, giving them a Super Mario experience like never before. The accompanying video hints at what fans can expect when LEGO Super Mario launches later this year, showing a ‘player’ using an interactive Mario figure to collect coins.
LEGO Chief Marketing Officer Julia Goldin said the brand is very excited to bring Mario into the physical world. “We will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character.”
“By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”
“I have always liked LEGO products and how they help children use their imagination to play,” added Takashi Tezuka, Executive Officer and Producer of Nintendo. “The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”
- Adventures with Mario Starter Course (RRP $89.99)
- Piranha Plant Power Slide Expansion Set (RRP $49.99)
- Bowser’s Castle Boss Battle Expansion Set ($149.99)