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Carlos Alcaraz leads the highest-paid tennis players in 2025 on USD$48.3 million, according to Forbes’ latest annual estimate. The list captures a changing tour economy, with Alcaraz and Jannik Sinner now driving the men’s commercial centre of gravity while Coco Gauff sets the pace among women. It also shows how tennis money is increasingly split between prize income and brand power, with apparel deals, national market reach and Grand Slam credibility doing much of the heavy lifting. Established champions such as Novak Djokovic and Iga Świątek remain major commercial forces, but younger names including Zheng Qinwen and Taylor Fritz underline where sponsors are placing future-facing bets. Forbes’ 18th annual edition estimates earnings over the 12 months to August 2025, before taxes and agent fees, making this a snapshot of both performance and marketability.
Highest-Paid Tennis Players at a Glance
- Highest earner: Carlos Alcaraz (USD$48.3 million)
- Closest challenger: Jannik Sinner (USD$47.3 million)
- Leading women's earner: Coco Gauff (USD$37.2 million)
- Legacy champion: Novak Djokovic (USD$29.6 million)
- Olympic market power: Zheng Qinwen (USD$26.1 million)
The 10 Highest-Paid Tennis Players
1. Carlos Alcaraz: USD$48.3 million
Carlos Alcaraz is the face of tennis’ next commercial cycle, a Spanish star with seven Grand Slam titles by age 23 and a style built for global audiences. His appeal is not just the trophy count, but the way he has become a week-to-week ticket seller and a sponsor-friendly successor to the sport’s long-running superstar era. Nike sits at the centre of his endorsement profile, with his deal reported at ~US$15-20M a year, giving his off-court earnings serious weight. That combination of major-winning credibility, youth and broad marketability explains why he sits at the top.
- Discipline: Tennis
- On-court prize money: USD$13.3 million
- Off-court endorsements: USD$35 million
- Age: 23
- Nationality: Spanish
- Grand Slam titles: 7
- Signature endorsement: Nike (reported ~US$15-20M a year)
- Salary source: Forbes
2. Jannik Sinner: USD$47.3 million
Jannik Sinner has moved from elite prospect to bankable champion, carrying Italian tennis with four Grand Slam titles and a calm, precision-led game that brands can build around. At 24, he has the rare mix of present-day results and long runway that sponsors prize. His Nike agreement, reported at ~US$150M over 10 years, signals the scale of belief in his staying power. The margin to Alcaraz is thin, which makes this less a one-man race than a defining rivalry for tennis business.
- Discipline: Tennis
- On-court prize money: USD$20.3 million
- Off-court endorsements: USD$27 million
- Age: 24
- Nationality: Italian
- Grand Slam titles: 4
- Signature endorsement: Nike (reported ~US$150M over 10 years)
- Salary source: Forbes
3. Coco Gauff: USD$37.2 million
Coco Gauff is the top-earning woman on the list, with two Grand Slam titles and a profile that extends well beyond the court. The American is only 22 in the supplied Forbes context, yet already has the presence of a long-term standard-bearer for the women’s game. New Balance gives her a clear signature endorsement platform, distinct from the Nike-led cluster around several rivals. Her value comes from winning, visibility and a rare ability to connect with mainstream audiences.
- Discipline: Tennis
- On-court prize money: USD$12.2 million
- Off-court endorsements: USD$25 million
- Age: 22
- Nationality: American
- Grand Slam titles: 2
- Signature endorsement: New Balance
- Salary source: Forbes
4. Novak Djokovic: USD$29.6 million
Novak Djokovic remains one of tennis’ most durable commercial assets, anchored by a record-level résumé and 24 Grand Slam titles. The Serbian is listed at 39, yet his earning power reflects legacy, continued relevance and a brand identity built across nearly two decades at the top. Lacoste is his signature endorsement, a fit that leans into his established, premium sporting image. Even as younger players move ahead financially, Djokovic’s standing keeps him firmly among the sport’s elite earners.
- Discipline: Tennis
- On-court prize money: USD$4.6 million
- Off-court endorsements: USD$25 million
- Age: 39
- Nationality: Serbian
- Grand Slam titles: 24
- Signature endorsement: Lacoste
- Salary source: Forbes
5. Aryna Sabalenka: USD$27.4 million
Aryna Sabalenka brings clear-cut star power to the women’s tour, backed by four Grand Slam titles and a forceful baseline game that has made her one of the sport’s most recognisable competitors. The Belarusian is 28 in the Forbes context, placing her in a prime earning window where results and reputation meet. Nike’s presence as her signature endorsement adds further commercial muscle. Her place near the top of the list reflects both consistent title contention and a clear global identity.
- Discipline: Tennis
- On-court prize money: USD$12.4 million
- Off-court endorsements: USD$15 million
- Age: 28
- Nationality: Belarusian
- Grand Slam titles: 4
- Signature endorsement: Nike
- Salary source: Forbes
6. Zheng Qinwen: USD$26.1 million
Zheng Qinwen’s earning power is built on momentum, national market reach and the commercial value of Olympic success. The Chinese player is listed at 23 and, while she has no Grand Slam title in the supplied data, her 2024 Olympic championship gives her a major point of difference. Nike is her signature endorsement, positioning her within one of tennis’ strongest sponsor ecosystems. For brands, Zheng offers performance upside and access to one of the sport’s most important growth markets.
- Discipline: Tennis
- On-court prize money: USD$5.1 million
- Off-court endorsements: USD$21 million
- Age: 23
- Nationality: Chinese
- Grand Slam titles: 0 (2024 Olympic champion)
- Signature endorsement: Nike
- Salary source: Forbes
7. Iga Świątek: USD$24 million
Iga Świątek remains one of the most accomplished players on the list, with six Grand Slam titles and a reputation built on relentless consistency. The Polish star is listed at 25, giving her the profile of both an established champion and a long-term commercial proposition. Her signature endorsement with On is also notable, pairing a major tennis name with a performance brand still expanding its footprint in the sport. Świątek earns at this level because her results carry real authority.
- Discipline: Tennis
- On-court prize money: USD$9 million
- Off-court endorsements: USD$15 million
- Age: 25
- Nationality: Polish
- Grand Slam titles: 6
- Signature endorsement: On
- Salary source: Forbes
8. Taylor Fritz: USD$15.6 million
Taylor Fritz gives American men’s tennis a commercially valuable presence at the top end of the tour. The 28-year-old has no Grand Slam title in the supplied Forbes data, but his 2024 US Open runner-up finish sharpened his profile in the sport’s most sponsor-rich market. Asics is his signature endorsement, aligning him with a performance-led tennis brand. His earnings show the value of visibility, nationality and deep-run credibility, even without a major title.
- Discipline: Tennis
- On-court prize money: USD$8.6 million
- Off-court endorsements: USD$7 million
- Age: 28
- Nationality: American
- Grand Slam titles: 0 (2024 US Open runner-up)
- Signature endorsement: Asics
- Salary source: Forbes
9. Frances Tiafoe: USD$15.2 million
Frances Tiafoe is one of tennis’ most distinctive personalities, an American player whose appeal is built as much on charisma as results. Listed at 28 with no Grand Slam title in the supplied data, he still commands strong commercial attention because he brings energy and audience connection to the tour. Lululemon is his signature endorsement, a partnership that suits his crossover appeal in sport and style. Tiafoe’s placement reflects the business value of being memorable in a crowded global field.
- Discipline: Tennis
- On-court prize money: USD$3.2 million
- Off-court endorsements: USD$12 million
- Age: 28
- Nationality: American
- Grand Slam titles: 0
- Signature endorsement: Lululemon
- Salary source: Forbes
10. Daniil Medvedev: USD$14.3 million
Daniil Medvedev rounds out the list as a proven major winner with one Grand Slam title and a long record of relevance at the top of men’s tennis. The Russian is listed at 30, an age where established results still carry meaningful sponsor and appearance value. Lacoste is his signature endorsement, giving him a premium apparel link shared with another high-profile name on this list. His earning power comes from consistency, a recognisable playing identity and continued tour-level credibility.
- Discipline: Tennis
- On-court prize money: USD$4.3 million
- Off-court endorsements: USD$10 million
- Age: 30
- Nationality: Russian
- Grand Slam titles: 1
- Signature endorsement: Lacoste
- Salary source: Forbes
Prize Money vs Endorsements
In tennis, off-court endorsements dwarf on-court prize money at the top of the game. The split across the highest earners is stark.
Highest-Paid Tennis Players Compared
| Rank | Name | Discipline | 2025 earnings | Age |
| 1 | Carlos Alcaraz | Tennis | USD$48.3 million | 23 |
| 2 | Jannik Sinner | Tennis | USD$47.3 million | 24 |
| 3 | Coco Gauff | Tennis | USD$37.2 million | 22 |
| 4 | Novak Djokovic | Tennis | USD$29.6 million | 39 |
| 5 | Aryna Sabalenka | Tennis | USD$27.4 million | 28 |
| 6 | Zheng Qinwen | Tennis | USD$26.1 million | 23 |
| 7 | Iga Świątek | Tennis | USD$24 million | 25 |
| 8 | Taylor Fritz | Tennis | USD$15.6 million | 28 |
| 9 | Frances Tiafoe | Tennis | USD$15.2 million | 28 |
| 10 | Daniil Medvedev | Tennis | USD$14.3 million | 30 |
How This List Was Compiled
Forbes’ 18th annual highest-paid tennis list estimates player earnings over the 12 months to August 2025. The figures are calculated before taxes and agent fees, and include both on-court earnings and off-court income such as endorsements, appearances and related commercial activity.
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Highest-Paid Tennis Players FAQs
Carlos Alcaraz is the highest-paid tennis player in Forbes’ 2025 list, with estimated earnings of USD$48.3 million over the 12 months to August 2025. The Spanish star leads Jannik Sinner by USD$1 million, reflecting his Grand Slam success, youth and major endorsement appeal.
Coco Gauff is the highest-paid female tennis player on the Forbes 2025 list, with estimated earnings of USD$37.2 million. The American sits third overall, ahead of Novak Djokovic, Aryna Sabalenka and Iga Świątek, and is backed by a signature New Balance endorsement.
Tennis is a global individual sport, so leading players can build personal brands across apparel, equipment, appearances and wider commercial partnerships. Grand Slam titles matter, but so do age, nationality, audience reach and marketability, which explains why players such as Zheng Qinwen and Frances Tiafoe remain highly valuable.
No. Forbes’ estimates are total earnings for the 12 months to August 2025, before taxes and agent fees. They include on-court money and off-court commercial income, so a player’s ranking here can reflect endorsements and market power as much as tournament results.
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