Australian not-for-profit AIME is launching No New Clothes, a clothing collection supporting disadvantaged kids that actively promotes sustainability. These garments use exclusively donated deadstock fabric, including a range of suits made in collaboration with MJ Bale menswear.
All profits from the clothing will be used for a mentorship initiative that, for the last 15 years, has helped close the educational gap for over 25,000 Indigenous Australian students.
The No New Clothes launch takes place across multiple locations in Sydney on Friday, September 13. At dawn, Bondi’s Bucket List hosts a free Dawn Disco, including breakfast, live music and surprise guests. There will be interactive clothing stations for attendees to build their own custom No New Clothes on the spot.
At Midday, the launch moves to Martin Place, where AIME will launch Suits for Suits with MJ Bale. The designers of these suits are diverse: including renowned artist Bronwyn Bancroft, actor Yael Stone, sculptor Dion Hortsmans, Dan Single and kids from the program as young as twelve. These suits will be auctioned and displayed at MJ Bale stores across the country.
The launch will end on a high note with the official opening of the AIME store featuring No New Clothes in Marrickville. AS Colour, McTavish and a suite of other Australian brands have donated leftover stock which will be available in store. The night will include mural making, an interactive design experience and live clothing creation.
“Billions of dollars’ worth of clothing are going into the ground, while there is huge inequality across the world,” said Jack Manning Bancroft, Founder of AIME.
“We provide a solution where brands don’t lose their reputation, but actually gain esteem by donating their excess stock to No New Clothes. And then we’ll redistribute that wealth to the most marginalised kids across our planet through mentoring.”
AIME first launched a Hoodie in 2010, and since then the program has grown from working with 700 kids in three states to now working with over 8000 Indigenous kids, 100 African Australian kids in Melbourne, and programs working in South Africa, Uganda, Nigeria and the USA.
No New Clothes launches on Friday, September 13, and the AIME store can be found at 53/55 Philpott St, Marrickville, 2204 NSW. It’s the opportunity to grab some designer clothes and help a good cause at the same time.