The latest fashion label to appear on our radar is a local brand that merges modern minimalist trends with traditional Japanese culture for a style that\u2019s hard to believe originated in Sydney. Miiru (pronounced \u2018mee-ru\u2019), derives from the Japanese word meaning \u2018to gaze at\u2019, which is exactly the response the label wants. Miiru\u2019s founder is the first to admit some people will hate it, but one thing\u2019s for sure. With a campaign this bold, Miiru is hard to ignore.\r\n\r\nMiiru\u2019s first collection is designed to be simple, comfortable and stylish, made with high-quality fabrics imported from Japan. The Kimono style coat is made from Japanese superfine wool. The Kimono offers side slit pockets, bound seam detailing and an oversized fit.\r\n\r\n\r\n\r\nThe Carrot shape trouser is made from soft Japanese wool. These are pleated at the front, with an invisible magnetic belt closure, a wide leg and cropped length and side and back pockets. The trouser sits above the waist and fits true to size. Both styles are available now in Black and Ivory colourways. Each piece is cut and ethically handmade in Sydney.\r\n\r\nOver the coming seasons, you can expect Miiru to take on other wardrobe staples, presenting clean silhouettes, influenced by Japanese street styles. Miiru aims to make clothes that stand out. They have succeeded. Be sure to check out the sweet campaign video included above.\r\nCheck it out\r\n\r\n\r\n\r\n\r\n\r\n\r\nHave you subscribed to Man of Many? You can also follow us on Facebook, Twitter, Instagram, and YouTube.