The latest fashion label to appear on our radar is a local brand that merges modern minimalist trends with traditional Japanese culture for a style that’s hard to believe originated in Sydney. Miiru (pronounced ‘mee-ru’), derives from the Japanese word meaning ‘to gaze at’, which is exactly the response the label wants. Miiru’s founder is the first to admit some people will hate it, but one thing’s for sure. With a campaign this bold, Miiru is hard to ignore.
Miiru’s first collection is designed to be simple, comfortable and stylish, made with high-quality fabrics imported from Japan. The Kimono style coat is made from Japanese superfine wool. The Kimono offers side slit pockets, bound seam detailing and an oversized fit.
The Carrot shape trouser is made from soft Japanese wool. These are pleated at the front, with an invisible magnetic belt closure, a wide leg and cropped length and side and back pockets. The trouser sits above the waist and fits true to size. Both styles are available now in Black and Ivory colourways. Each piece is cut and ethically handmade in Sydney.
Over the coming seasons, you can expect Miiru to take on other wardrobe staples, presenting clean silhouettes, influenced by Japanese street styles. Miiru aims to make clothes that stand out. They have succeeded. Be sure to check out the sweet campaign video included above.