Baume & Mercier’s revered Clifton Club range, which is loved for its elegant yet sporty, high quality, and affordable watches, has a new addition to the family, in the form of the Clifton Club 10404. Designed as an homage to Burt Munro, the legendary New Zealander who, in 1962, set a land speed record at the Bonneville Salt Flats, on a 1920 Indian motorcycle, which he had heavily modified over the decades prior.
Burt continued to set records, with two more under his belt before his death, the last being at 68 years of age, in 1967, by which time his bike was over 50 years old. His life was later documented in the 2005 film The World’s Fastest Indian, starring Sir Anthony Hopkins.
In conjunction with Hardy Brothers Jewellers at an event this week at Melbourne’s Indian Motorcycles showroom, in the heart of the CBD, guests were treated to a first look at this timepiece, one of three in the new Indian Legends Collection, whilst surrounded by an array of stunning motorcycles. In attendance was Lee Munro, grandnephew of Burt, who made an impassioned speech about his time spent at the infamous Bonneville Salt Flats, in honour of Burt’s legacy. Other attendees included dignitaries from both the watch world, and Indian Motorcycles.
“Our event with Indian Motorcycles and Hardy Brothers presented a unique opportunity to engage with both motorcycle and watch enthusiasts” said Nikki Demetriou, Baume & Mercier Country Manager for Australia.
“The collection was well received by both and the interest was very promising. We are delighted with the partnership between Baume & Mercier and Indian Motorcycles in Australia and this event is one of many collaborations celebrating the alliance of two iconic brands.”
Baume & Mercier chose to honour Munro’s legacy, by crafting a watch that followed a theme which was Munro’s absolute driving force: speed. Sporting a handsome vermilion calfskin strap, black tachymeter on the bezel, a date function, and a silver-colored dial and subdials, including a bold yellow ‘35’ seconds dial – indicative of the daredevil racer’s lucky number, this was the first chance for Melburnians to lay eyes on the 10404.
With rhodium-plated hour and minute hands, and self-illuminating Superluminova details, this watch is as handsome as it is a practical tribute to one of the most iconic figures in the history of motorsport. Munro’s 1967 land speed record for a motorcycle under 1000ccs still stands today–as a nod to this, the Clifton Club 10404 has been made with exactly 1967 parts.
The Baume & Mercier Clifton Club Indian Legend Limited Edition watches are available to purchase now from all authorised retailers, at a RRP of AU$5,500.