What happens when you put a company known for introducing new and unusual—perhaps even experimental—styles with a streetwear pioneer known for being disruptive? In the case of TAG Heuer and Hiroshi Fujiwara, you come up with a sleek, new watch.
Fujiwara, who founded the fashion label fragment, designed a new Carrera Calibre Heuer 02 using a racing watch style that is bound to be not only collectible, but iconic—which is good, since the watch commemorates the model’s 55th anniversary. “Hiroshi Fujiwara is the ideal partner to reinterpret this iconic model,” said Jean-Claude Biver, who is the non-executive chairman of the LVMH Watch Division. “We were more than happy to give him complete freedom with the design.”
Fujiwara opted to stay true to the original watch designed by Jack Heuer in 1963. This choice meant that the watch would feature all the elements that made the model famous to begin with. The watch comes with the Heuer 02 movement and is housed in a stainless steel 39mm case. It displays hour, minutes, date, a second chronograph second hand, a 12-hour chronograph counter, a 30-minute counter, and a second counter.
You can pick up the watch with a large alligator “powerstrap,” or in a more subtle Nato strap in woven black and gray.