TAG Heuer made history in 1969 when it unveiled the mighty Monaco, i.e. the first ever water-resistant square watch and one of the first watches to feature an automatic-winding chronograph movement. Here we are five decades later and the model is as iconic as it’s ever been. At last weekend’s Monaco Grand Prix, TAG Heuer celebrated 50 years of classic horology with the unveiling of a new collector’s edition.
It’s the first among five creations to be released this year, with each one taking respective inspiration from a different decade. As such, a legacy of timeless design and innovative technology carries on with impeccable distinction.
Being that this was indeed a celebration, TAG Heuer spared no expense at the Formula 1 Grand Prix, the same event from which the Monaco took its name back in 1969. Throughout the weekend, the brand hosted a series of get-togethers and festivities, revealing the first Monaco limited edition at the Key Largo Villa.
On hand for the unveiling was CEO Stéphane Biachi and Chief Strategy and Digital Officer Frédéric Arnault. They were accompanied by a respectable number of big names, including Patrick Dempsey, Bella Hadid, Winnie Harlow, Kai Kenny, and Max Verstappen of the Aston Martin Red Bull Racing Team. Of course, the true show-stealer was the watch itself.
Over the course of the year, four more limited edition models will drop. Each one will bear the stamp of radical design and innovation that made the Monaco so distinguished in the first place.
Meanwhile, there couldn’t have been a better place for the new collection to kick off. After all, the Monaco Grand Prix is where the legend started, and as of 2011, TAG Heuer has been the Official Watch of the event.
Happy birthday, Monaco.