TAG Heuer Honors Ayrton Senna with Special Edition

TAG Heuer is setting the example when it comes to loyalty. Even though brand ambassador Ayrton Senna passed away 15 years ago, TAG Heuer is releasing a special edition watch in his honor—the TAG Heuer Carrera Calibre Heuer 02T Senna Special Edition.

tag heuer back view watch

Ayrton Senna became the face of TAG Heuer’s #don’tcrackunderpressure campaign in 1991, a fitting ambassador for the brand given Senna’s fame as one of the greatest Formula 1 drivers of all time. The Senna Special Edition is the first time that the company is releasing a watch as a tribute to Senna.

tag heuer senna special edition

Inside the watch is a complex tourbillon that is actually the only COSC-certified tourbillon-chronograph currently on the market. For a movement, the watch employs a TAG Heuer Caliber Heuer 02 caliber. You can catch a glimpse of the tourbillon through the window at 6 o’clock, where the sub-seconds dial is usually located. At 9 o’clock there is a 12-hour chronograph counter that is decked out with a stylized S. A 30-minute counter takes up the 3 o’clock position. The 02 caliber operates on a balance frequency of 28,800 vibrations per hour. There are 33 jewels in the movement. The watch has a 65 hour power reserve.

tag heuer senna inside the box

The black PVD coated sandblasted steel case for the Special Edition measures 45mm and sports a black ceramic bezel that has been marked as a tachymeter scale. The sapphire crystal glass has been treated with an anti-reflective coating on both sides. On the back, you can see more of the 02 calibre through the sapphire that has been decorated with a special engraving of Senna in his helmet.

TAG Heuer has priced the Senna Special Edition, which it calls the “ultimate motor racing watch,” at $28,800 AUD. The special edition run will be limited to only 65 pieces, and like its namesake, they’ll be going fast.

Check it out