A spectacular light show illuminated the grand hall of Cipriani 25 Broadway with neon lights and video projections showcasing the history of the TAG Heuer Monaco timepiece, leading up to the reveal of the latest limited edition inspired by the 1990s.
TAG Heuer is celebrating 50 years of the Monaco with five new watches each inspired by the different decades from 1969 to 2019. This new model unveiled in New York pays tribute to the themes, styles and trends of the 1990s.
With an industrial steel appearance reflecting a straightforward street style, this watch features blue and silver detailing with dynamic red elements. The stainless-steel square chronograph has a grained rhodium-plated dial with sandblasted subdials and blue counters. As with the original Monaco watch from 1969, the pushers are on the right of the case while the crown is on the left.
The caseback is engraved with the “Monaco Heuer” logo as well as “1989 – 1999 Special Edition” and “One of 169.” The stainless-steel caseback has vertical and circular brush patterns and features a polished, brushed finishing. The case houses Calibre 11, a modern version of the automatic-winding chronograph movement that made its debut inside the original Monaco in 1969. The strap is blue calfskin leather complemented by a polished folding clasp in stainless steel.
This third Monaco watch joins the first model, inspired by the years 1969 to 1979, unveiled at the Monaco Formula 1 Grand Prix in May, while the second limited edition celebrates 1979 to 1989, and was presented in June during Le Mans.
The exclusive launch event in New York was attended by racecar driver and 2017/2018 Formula E Champion Jean-Éric Vergne, Hollywood actor Patrick Dempsey, and former Miss Universe and friend of the brand, Paulina Vega, who was the host for the evening’s festivities. Upon arrival, guests walked through a TAG Heuer heritage exhibition before entering the majestic event location.