Global e-commerce giant Amazon is breaking int0 the Aussie alcohol scene in a move that is sure to shake up the industry. The Australian arm of Jeff Bezos’ empire has announced a new Wine, Beer and Spirits store that highlights emerging local brands such as Curatif Cocktails, SOFI Spritz and Lawrenny Estate, alongside staples like VB and Penfolds.
While e-commerce and online alcohol ordering isn’t really a new thing for Australia, the Amazon initiative does have some serious advantages. If you are a Prime member, you can score free delivery on domestic Prime-eligible products, which definitely beats carrying a carton home from the bottle-o. Even if you aren’t a Prime member, you are still eligible for free delivery on orders over AUD$39 for items shipped by Amazon Australia.
“We’re excited to bring customers our new Wine, Beer and Spirits store, featuring a range of much loved local and international brands. Customers will be able to experience the convenience of ordering their favourite wine, beer or spirits alongside all the other products available on Amazon.com.au from household essentials, fashion and beauty, through to video games and books,” Matt Furlong, Amazon Australia country manager said.
“Australian brewers, distillers and winemakers make some of the world’s best beverages from Organic Wines to Curatif Cocktails. We’re particularly thrilled to work with local brands at launch and help them access our customers, marketing tools and logistics expertise to grow their business.”
If you are looking to take advantage of the Amazon Australia alcohol offering, the online store is live now.