The emphasis to be a greener world community continues. Every product that makes up our lives can be a part of that movement, and Allbirds is taking that responsibility pretty seriously, introducing their new shoe The Tree Dasher.
Allbirds has a goal of having no carbon footprint from the very start of making their shoes, and they are well on their way to achieving that goal. To make a standard sneaker, most companies will emit 12.5 kg of CO2e; Allbirds averages nearly half of that, coming in at 7.6 kg CO2e. That reduction comes in their approach to making shoes. They follow a simple strategy of measuring, reducing, and offsetting. They measure the emissions of everything that comes from their raw materials all the way to the end of that materials life. Every bit of carbon dioxide equivalent emissions is tallied up, from methane emissions to greenhouse gas. They even factor in the energy used in washing machines as all of their shoes are washable. Then they reduce the impact of those materials by incorporating natural and recycled materials in place of synthetic materials, which can drive up your carbon footprint significantly. The final part of their strategy—offsetting—is accomplished by compensating for the little bit of carbon emissions that is left over.
The Tree Dasher came from this approach, and while it does plenty to reduce the impact on our world, it lacks nothing when it comes to quality. The most technical shoe to come out of Allbirds yet, the traditional running shoe features a 7mm heel drop to ease heel strike and has a soft cushion to compensate for the rest of the impact. The Tree Dasher is a light, stable running shoe that has the flexibility to conform to your movements, rather than forcing you to conform to its constraints. The shoes are made of renewable materials. Because of the nature of how it is made and the materials used, it minimises odour, and it is completely machine washable. The shoes come in six colourways and are sold for $125.