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Vice Turns the adidas UltraBoost into a Steezy Golf Shoe
By Mark Jessen - News Published: , Last Updated:
“We’ve had our eye on Boost technology since its inception in 2015 and immediately wanted to get that comfort and style onto the golf course,” says Vice Golf Founder and CEO Ingo Duellmann. That desire to collaborate has come to fruition with the Vice Golf Shoe by adidas. “Based in Bavaria like adidas, we have always looked up to this global ambassador and brand that has made big moves in both the golf and footwear in recent years. It is a great honour to finally present the result of 22 months of work with tears of happiness when the final pair of shoes arrived.”
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To make the shoe, the Ultraboost shoe technology that adidas has created was combined with Vice Golf’s signature lime-green colourway. The top of the shoe features a gray and white “golf course camouflage” pattern. The Boost midsole has been dressed up with the spray paint pattern that Vice recently applied to their Drip golf balls. And if you’re looking for a bit more colour, the white shoelaces can be swapped out for the alternate neon lime laces that come with the shoes.
The Vice logo is found under the iconic adidas stripes on the side of the shoe. The tongue also bears a logo. Finally, the box also ties directly to Vice with its drip Vice logo and neon lime camouflage pattern. With the box, Vice was hoping to replicate an experience that Vice golf fans enjoy.
“Opening the shoe box is the exact same motion and satisfaction as opening a brand-new box of balls.” Alongside the shoes in the box you’ll also find a dozen Vice Pro Drip Lime x adidas golf balls. The special collaboration between Vice Golf and adidas went live on December 7 and sells for $219.95.
