A Second Limited Edition TAG Heuer Monaco Unveiled at Le Mans

Engines revved this weekend in Le Mans, as TAG Heuer presented the second of five limited-edition watches marking the 50th anniversary of the iconic Monaco timepiece. Not only was the TAG Heuer Monaco the first ever water-resistant square watch, but it was also the first to feature an automatic-winding chronograph movement.

The setting for the exclusive reveal couldn’t have been more fitting – in the 1971 film Le Mans, actor and “King of Cool” Steve McQueen sported the original Monaco timepiece, securing its place in horological history.

Hot on the heels of the first Monaco watch, the second model reveals a fiery design with a bold red dial representing both cutting-edge design and racing victory. Presented on a black calfskin strap punctured with holes lined in red, this special edition captures the speed and style of Monaco’s second decade.

Each of the five limited edition watches is inspired by different decades from 1969 to 2019. This second model celebrates the period from 1979 to 1989.

The stainless-steel Monaco features a red sunray dial and two rhodium-plated subdials with curved edges. The black and white accents complement the black-tipped hour and minute hands. The hands and indexes are coated with Super-LumiNova for use in the dark.

tag heuer monaco watch edition

As with the original watch, the pushers are on the right of the case while the crown is on the left – a unique feature that has distinguished the Monaco over the past half-century. The caseback is engraved with the “Monaco Heuer” logo as well as “1979-1989 Special Edition” and “One of 169.”

The watch is powered by the TAG Heuer Calibre 11, a modern version of the automatic-winding chronograph movement that made its debut inside the original Monaco in 1969. This second Monaco watch has been produced in an edition limited to 169 pieces.

Guest for the Le Mans launch included Steve McQueen’s son, Chad McQueen, driver in the movie Le Mans, Derek Bell; actor, race car driver and brand ambassador Patrick Dempsey; and race car driver, Formula E Champion 2017–18 Jean-Éric Vergne. The guests were treated to a special screening of McQueen’s classic film in the place where it all began.

Check it out

square watch with red face