TAG Heuer and Watches of Switzerland Launch “Limited Edition” Autavia

To help Watches of Switzerland launch its new e-commerce site in signature style, TAG Heuer is bringing the original Autavia back to life, and on the watch’s 55th birthday no less. Created in 1962, the Autavia was the first chronograph to feature a rotating bezel designed by Jack Heuer himself. Soon after its debut, TAG Heuer became the official timekeeper of the Carrera Panamericana, Ferrari Scuderia, and Formula 1. Limited to a mere 150 units, the new Autavia infuses a retro aesthetic with modern functionality, a larger case, and a proprietary movement. Classic is hardly the word.

tag heuer watch flat

Watches of Switzerland and TAG Heuer have a history that goes back over 30 years. In fact, it was Watches of Switzerland that first introduced TAG Heuer to the Aussie market in 1987 (and we’re certainly grateful for that!). True to the original, the Limited Edition Autavia hosts a TAG Heuer logo on the blue sunray dial, but when you flip the watch over, you’ll discover a Watches of Switzerland logo in the centre of the crystal sapphire case back. The chronograph also includes a larger case diameter of 42mm (the original was 39mm), new Heuer-02 calibre proprietary chronograph movement, steel indexes coated in beige Super-LumiNova, and either a calfskin or steel “rice grain” strap.

tag heuer watch mechanism

The Limited Edition Autavia is set to drop on 1 September. Each unit will have the words “LIMITED EDITION” and a number (out of 150) engraved onto the case back. For the first 100 customers, a free copy of the book AUTAVIA – Story of an Icon will be included with purchase. Of course, it doesn’t take a book to know that this is one truly iconic piece.

Check it out

tag heuer watch steel

tag heuer leather strap

tag heuer silver

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