Nike is collaborating with Off-White founder and creative director Virgil Abloh to launch “The Ten”, a re-imagining of 10 popular Nike silhouettes that injects humour, DIY elements and Abloh’s groundbreaking creative ethos into each shoe.
The 10 shoes have been divided into two themes. The first, “REVEALING,” is designed to look accessible – hand-cut, open-source and reconstructed. It includes the Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax and Nike Blazer Mid.
The second, “GHOSTING,” is designed with translucent uppers to further the idea of revealing and unite the second set of silhouettes through common material. It includes the Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk 2017 and Nike Air Max 97.
Virgil Abloh’s relationship to Nike began long before he first visited the company’s world headquarters in October 2016. As a teenager, living in Rockford, Illinois, he and his friends sketched shoe ideas and mailed them to Nike. “We were enamoured with Air Jordans,” says Abloh. “Michael Jordan was larger than life — he was Superman to me. My entire design background and ethos came from the ‘90s.”
To celebrate The Ten, Nike will host “Nike Off Campus” events in New York City and London with presentations of the full collection and exchanges about the ideas that inspired it. “Nike Off Campus” will take place in New York City from September 6 to 8 at 23 Wall Street and from September 14 to 17 at various locations in East London.
The first five icons of The Ten — the Air Jordan I, Nike Blazer, Nike Air Presto, Nike Air Max 90 and Nike Air VaporMax — will be pre-released at NikeLab stores in New York City (Sept. 9-13), London (Sept. 18-22), Milan (Sept. 21-25) and Paris (Sept. 26-30).
The full collection including all ten silhouettes will be available in November at NikeLab stores and select retailers worldwide.