As you may or may not be aware, there’s a bounce war going on between major athletic brands like Nike and adidas. And with the new Epic React Flyknit sneaker, Nike just extended their lead. The brand is touting the running shoe as their most innovative yet, mainly thanks to the inclusion of proprietary Nike React foam along the upper and midsole. Markedly softer than the standard EVA-based fare, Nike Reach foam additionally offers a 13% increase in energy return over their own Lunarlon foam. The result is more responsiveness in your step than ever before, joined by all the visual and structural goodness you’ve come to expect from the brand’s legendary Flyknit range.
To craft the midsole on their latest kick, Nike employed computational designs. The intent was to deliver supportive cushioning to the parts of the foot that need it the most during running. Also featured on the shoe is additional rubber under the forefoot and heel for improved traction and durability, and patterning that varies in depth to optimise cushioning and fitness, respectively.
Rounding out the sneaker’s bevy of charms are some prime colourways and the customary flyknit upper that we’ve all come to know and love from the brand. That upper keeps things flexible, breathable, comfortable and supportive, indeed. Nike’s latest lands in Australia on February 22nd at a retail price of AUD $220. All you avid runners out there should prepare yourself for some soft and serious support.